ProjectsJune 5, 2026

Dakoma Roofing: Freelance Rebranding & Digital Automation

Overview

Subcontracted by the CEO of Quick Metal Shop, I was brought in to modernize the digital presence of Dakoma Roofing, a traditional service business whose brand identity and marketing infrastructure had not kept pace with the quality of service they actually delivered. I designed and executed a complete brand overhaul, integrated an automated SEO content generation pipeline, and created high-impact video advertising assets to reposition the company as a premium service provider in their local B2C market.

The Challenge

The existing brand identity failed to communicate Dakoma Roofing's high-value proposition. There was no coherent visual language unifying their website, social channels, or ads. Additionally, their content operation was entirely manual, with no SEO strategy in place, leaving organic search visibility untapped in a highly competitive local market. The business needed a total modernization of their digital channels and premium advertising assets to drive paid conversion.

Strategic Solution

Full Brand Overhaul

I executed a comprehensive rebranding initiative, delivering a structured Brand Manual that redefined:

Core color palette: selected to communicate trust, durability, and premium positioning in the roofing/construction space.
Typography system: establishing a consistent visual hierarchy across all touchpoints.
Logo refinement and usage guidelines: ensuring the brand mark aligned with the company's actual market positioning.

The Brand Manual was immediately operationalized across website profiles, social media pages, and advertising campaigns, creating cohesive branding for the first time.

AI-Powered SEO Automation

In May 2026, I integrated Soro AI into Dakoma Roofing's digital infrastructure, deploying the same automated blog generation system I had previously architected for Quick Metal Shop. This established a fully autonomous SEO content pipeline, enabling consistent, keyword-targeted blog publishing without ongoing manual effort. Dakoma Roofing Rebranding and Ads Showcase

Dakoma Roofing Rebranding and Ads Showcase

Premium AI-Generated Ad Creative

I developed a suite of high-production advertising assets using the Higgsfield AI ecosystem:

Kling 3.0: for cinematic-quality video ad production, generating visually compelling footage that would typically require a full production crew and multi-day shoot.
Nano Banana Pro: for AI avatar-driven video content, enabling spokesperson-style ads at a fraction of the traditional cost and production timeline.

The resulting ad creatives matched the elevated visual standard of the new brand identity, ensuring that paid media touchpoints reinforced the rebranding investment.

Results & Impact

Brand OverhaulUnified Identity & Brand Manual

SEO StrategyAutomated Pipeline via Soro AI

Paid Media CreationAI Video Suite (Kling 3.0 & Nano Banana Pro)

Consultancy ModelSolo Full-Scale Transformation

Delivered a complete brand transformation, going from a misaligned visual identity to a cohesive, premium-positioned brand system, unifying Dakoma Roofing's presence across all web and social touchpoints.
Established a fully automated SEO content engine via Soro AI, enabling continuous organic search growth with zero ongoing content production overhead.
Produced a professional-grade video advertising suite using AI-powered production tools, achieving cinematic output quality (Kling 3.0) and scalable spokesperson content (Nano Banana Pro) at the speed and cost profile of a one-person operation.
Positioned Dakoma Roofing for sustainable digital growth: the combination of a modern brand identity, automated SEO infrastructure, and high-quality paid creative provided the company with the foundational systems needed to compete aggressively in their local market.
Demonstrated full-stack growth consulting agility: scoping, executing, and handing off a complete digital transformation as an independent consultant.

Related projects

Quick Metal Shop & Dakoma Roofing: AI-Powered Ad Creatives

3.92xROAS

How a lean, one-person production pipeline, built entirely on AI avatars, cloned voices, and rapid editing, replaced traditional video shoots and drove measurable results across two brands, two industries, and two ad objectives.

Read case study

Quick Metal Shop: The Brand Comes to Life

How a brand manual built from the ground up became one of the standout booths at ArquiExpo 2026, and a corporate video carried by a fully original soundtrack, composed with AI.

Read case study

Quick Metal Shop: ArquiExpo 2026 Interactive Gallery Application

48hdev to deploy

Custom-built, vertically-oriented interactive touchscreen web application showcasing 285 architectural panel variants, designed, developed, and deployed in 48 hours for ArquiExpo 2026.

Read case study

Quick Metal Shop: Building a Marketing Department From the Ground Up

Establishing a complete full-stack marketing department and digital infrastructure from scratch, including brand manual, CRM automation, paid media, and AI content engines.

Read case study

ATV Riders: WhatsApp Lead Automation with Kommo CRM

200+leads/day

End-to-end WhatsApp automation system built for a high-volume ATV dealership, filtering 200+ daily Meta leads through an intelligent chatbot, routing only sales-ready prospects to the commercial team.

Read case study

LeadBot AI: WhatsApp Automation for Lead Qualification

85%conversations automated

AI-powered WhatsApp chatbot that automated 85% of customer conversations, delivering qualified B2B leads to sales 24/7 without adding headcount.

Read case study

Building This Portfolio: AI-Assisted Development in Practice

<2mindeploy time

How I designed, built, and deployed a production-grade Next.js portfolio using AI agents as my development team, and what that says about the future of technical work.

Read case study